GOAL CRUSHERS

Set Goals You Can Actually CRUSH!

No More Wishful Thinking – Just Powerful, Proven Results

Ready to KNOCK. IT. OUT.

In one collaborative masterclass?

Imagine walking away with goals so clear and plans so actionable that you know you’re set up for a year of success. Say goodbye to the overwhelm, overcommitment, and uncertainty that’s been keeping you from achieving your biggest dreams. This isn’t another ‘goal-setting session’ – this is your moment to claim what you truly want and make it happen with confidence!

You’re in the Right Place if:

You’re tired of goals that feel more like a list of to-dos than meaningful milestones.

You’re a high-achiever who knows what you want but could use a guided, structured approach to get there.

You’re ready to stop wishing and start winning, without wasting precious time, attention, and resources on goals that don’t move the needle.

Workshop Outcomes Include

Annual Planning

Start strong with a full-year strategy.

Identify & Test Goals

Skip surface-level targets and create goals that inspire.

Create Scoreboard

Track and celebrate progress every step of the way.

Guard Your Focus

Lock in on what matters, ignoring distractions.

Work with an Expert Guide

This is your chance to work with Employer Brand Central's CEO, Amber Erickson-Hurdle. From teen mom to globally award-winning brand expert, take heart in being led by a seasoned guide who knows exactly how to make things happen – and has done it for leaders just like you.

About Amber Erickson-Hurdle

Amber Erickson-Hurdle is a multi-award-winning brand strategist, keynote speaker and CEO of Employer Brand Central, currently ranked as the #5 brand expert in the world by Global Gurus. Amber combines data, neuroscience, psychology, and emotionally driven strategies to build high-performing teams and fortify brand loyalty from the inside out. From Fortune 100 companies and middle market M&A players to everyday leaders alike, Amber’s strategic insights and grit shape impactful, results-driven brands. Whether she’s delivering keynotes or consulting, Amber is relentless in helping others find their unique edge and amplify their value.

BY THE END OF THIS MASTERCLASS, YOU WILL:

Design Your Year with Purpose: Set your sights on game-changing goals with a realistic, no-BS approach that prevents overwhelm before it even starts.
Gain Unshakeable Focus: Amplify your impact by channeling your energy and resources where they count. A clear vision doesn’t just motivate; it aligns and excites your entire team.
Pressure-Test Your Goals: Stop wasting resources on unachievable targets. Learn how to validate your goals so you know, with certainty, they’re worth every ounce of effort.
Guard Your Focus & Crush Distractions: Build in strategies to avoid shiny-object syndrome so that your plans – and your results – are rock-solid.
Stay Motivated with Smart Pacing & Accountability: Don’t let another year slip by with missed opportunities. Set a rhythm that keeps you driven and accountable from January through December.

Enroll in Goal Crushers Today

Be walked through our step-by-step framework in a live masterclass. Then stay on course throughout the year with our ongoing support! This isn’t a cookie-cutter course – it’s a tailored experience built for your busy life and big ambitions.

Ongoing Support Includes

Digital Journal

A customizable online tool for tracking progress quarterly, monthly, weekly, and daily, with sections for reflective journaling to keep you focused and inspired.

Progress Check-Ins

What gets measured gets done! Stay on top of tracking your success with email reminders to help you review and adjust your goals throughout the year.

Journal Prompts

Stay motivated with weekly emailed journal prompts. Your goals are more than putting checks in boxes—they are a part of your evolution as a leader.

Surprises!

You never know when we might have an urge to discover and delight our fellow Goal Crushers! Stay tuned to see what might be up our sleeves!